Prime Highlights
- Vietnam’s tourism real estate sector targets growth through real demand, quality projects and transparency.
- Plans for seven strategic economic zones aim to anchor Vietnam’s next real estate cycle.
Key Facts
- Finance – Investment Newspaper held the Tourism Real Estate Market 2026 workshop in late June.
- Capital costs and weak investor confidence remain key challenges for Vietnam’s resort property developers.
Background
Tourism real estate in Vietnam shows indications of having the potential for revival owing to the improvement in the state of the tourism industry and ongoing institutional reforms.
Finance-Investment Newspaper organized a seminar regarding tourism real estate in mid-June, where officials from the government, experts in the field, and companies discussed the future prospects of the business.
Pham Van Hoanh, who is the Editor-in-Chief of Finance-Investment Newspaper, said that despite facing numerous problems, there are huge opportunities in the tourism real estate sector. He pointed to continued public investment, improving transport infrastructure, steady foreign capital inflows and a strongly recovering tourism industry as key drivers.
He added that the next growth cycle may no longer be led by rapid expansion or heavy financial leverage. Instead, momentum is likely to come from real tourism demand, project execution quality, asset efficiency and greater market transparency.
Assoc. Prof. Dr. Tran Kim Chung, an expert from the Academy of Finance, highlighted plans to develop seven strategic economic zones and ten national tourism centres following recent administrative mergers. He said tourism real estate would be a standout segment in the market’s next development phase as the institutional framework gradually matures.
From a business perspective, Tran Diem My, Vice Chairman of Five Star Group, said companies are now prioritising locations with strong infrastructure, genuine visitor traffic and long-term tourism potential. Based on her, firms are adjusting their strategy in order not to be caught in the same trend of inconsistent growth that was seen before.
Confidence of investors in certain product lines of resorts is still not back, while capital investment and financial pressures continue to represent problems for developers.
