Prime Highlights
- NAIOP completes one of the commercial real estate industry’s most significant rebrands in nearly six decades.
- The renamed association represents its largest membership base yet, spanning more than 21,000 members across 55 chapters.
Key Facts
- NAIOP was founded in 1967 and is now known as the Commercial Real Estate Development Association.
- CREDA NJ, one of the group’s oldest chapters, has more than 850 members.
Background
NAIOP has officially become the Commercial Real Estate Development Association, unveiling a new name and logo, to better reflect the range of asset classes it represents.
The Herndon, Virginia-based national association made the change across its 55 chapters in North America, which together represent more than 21,000 members.
Association leaders said the shift reflects how today’s members build a wide range of property types, including multifamily housing, retail spaces, logistics and fulfillment centres, office buildings, mixed-use developments and data centres.
Celeste Tanner, 2026 association chair and president and chief development officer of Confluent Development, said the group’s mission stays the same even as its name changes, with continued focus on advocacy, research, education and industry connections.
Founded in 1967 as the National Association of Industrial and Office Parks, the group has grown alongside the commercial real estate sector. Its New Jersey chapter, launched in 1970, ranks among the oldest and most influential in the state, now known as CREDA NJ and home to more than 850 members.
CREDA NJ Chief Executive Officer Dan Kennedy said the industry has changed considerably since the chapter’s founding, and the new name better reflects the depth of asset classes members now represent.
Chapter president Matt Schlindwein said the rebrand strengthens the group’s voice with lawmakers and clarifies its role to those outside the industry.
The organisation said the rebrand followed a multiyear process involving member engagement, stakeholder interviews and research. Marc Selvitelli, CEO and president of the association, said the new name better reflects the value members bring to communities across North America.
