PepsiCo to Remove Artificial Ingredients by End of 2025

Prime Highlights:

PepsiCo is committing to eliminating artificial ingredients from major food brands by the end of 2025.
The decision is prompted by consumer trends and evolving food regulation.

Key Facts:

60% of PepsiCo’s US food portfolio already has no artificial colors.
Food brands like Lay’s and Tostitos will eliminate artificial ingredients on entire lines by the end of 2025.

Key Background:

PepsiCo has made company-wide pledge to remove artificial ingredients from its ready-to-eat foods by the end of 2025. This comes after a wider effort to maintain pace with increasing consumers’ demand for cleaner and more natural ingredients as well as keep up with the evolving regulatory landscape of the food industry. So far, the US food segment of PepsiCo has around $60 billion worth of artificially colored-free brands in its roster and will provide protection to all the brands in its portfolio in the course of within by the end of 2025. Lay’s and Tostitos are just a few among some of its most lucrative lines to benefit.

The shift toward phasing out artificial ingredients on a more accelerated basis is driven by growing consumer concern about the health effects of the ingestion of synthetic food additives in food. It is taking place concurrently with an evolving regulatory landscape, with the U.S. Synthetic food colorings being phased out by the Food and Drug Administration (FDA) beginning by December 2026. As a result, such food and beverages companies as PepsiCo are rewriting their formulas so that they may meet these soon-to-be-mandated policies.

The move by PepsiCo is part of a larger food industry trend since food companies are revamping their recipes with consumers’ preference for healthy and more transparent ingredients. Other big chains, such as Taco Bell and Pizza Hut, also are dropping artificial colors and flavors from the menu. The sheer scale of the change indicates the growing emphasis on natural ingredients in the food industry.

By making this change, PepsiCo not only hopes to join the increasing demand for healthier foods but set the pace for going cleaner with the food that it produces. This journey of transformation is set to increase consumer trust and loyalty for the company in the expanding health-aware market landscape.